Was Charlyne Yi Not Good Enough? Hockey Records a New Video for “Song Away”

After recording a video for “Song Away” MONTHS ago featuring comedian and musician Charlyne Yi, Hockey decided to give the video a different spin.  Check out the newest “Song Away”.  Though I can see this getting picked up by the few remaining music channels and possibly giving Hockey a big break post JCPenney back-to-school endorsement deal, I’m still [...]

Hockey Performs for the +21 Crowd This Time: Mercury Lounge, August 10, 2009

Hockey, Portland-based and awesome.  Photos from the August 10th Mercury Lounge show below… After the show, lead singer Ben Grubin shared that they’ll be returning to NYC in October – although no dates have been scheduled (hoping it’s part of the CMJ music showcase!).  He also clarified the album release of October 6th (previously slated [...]

JCPenney’s Back to School Campaign Pulls in Hockey @ Bowery Ballroom

My pix from the August 8th JCPenney event at Bowery Ballroom featuring Hockey (for the JCP Front Row promotion).  The event was for tweens, except for the handful of hardcore fans that managed to get an invite to the event.  Despite this sellout move (with more JCP events taking place in Dallas and L.A.), this [...]

Hockey Sells Out (To JC Penney & Teens).

One of my favorites, Portland band Hockey, has remained relatively unknown in the states. The vast majority of their promotion has been across the pond, with the occasional plug on MTVu’s site.  Things will quickly change, and I’m not sure I necessarily love it. Saatchi & Saatchi launched their ad campaign for JC Penney’s back-to-school [...]